Mothercare hires Lovefilm boss Simon Calver as chief executive in bid to change fortunes
Mothercare has hired Lovefilm boss Simon Calver as chief executive in a bid to change the mother-and-baby firm's fortunes.
He will leave the DVD rental service at the end of April after a seven-year tenure that saw the sale of the business to Amazon for £200m.
Alan Parker, former boss of Whitbread, has been standing in as Mothercare's chief executive since the role's former incumbent Ben Gordon left in October amid a profits warning.
Planning for the future: Mothercare hopes Calver will change firm's fortunes
Parker will return to his role as the company's non-executive chairman once Calver takes the reins.
The troubled babycare chain launched a review of its British businesses in November after reporting half-year pre-tax losses of £81.4m.
Calver has had stints at Dell, PepsiCo and Lever Brothers - now Unilever - and it is hoped his knowledge of brand-pushing will help lead the retailer back into the black.
Calver said he was ‘delighted' to be joining an ‘iconic company'.
At Lovefilm, he is succeeded by former finance boss and current chief operating officer, Jim Buckle.
Shares in Mothercare, which have halved in the past year, jumped 8 per cent on the news to finish 15.5p higher at 217p.